The global finance crisis in 2007 is considered as the worst crisis since, according to some economists, the great depression in 1930. That time the world finance was slumped for eight years and then followed by world-war II. The global finance crisis recently was prompted by the deficit in US systems of banking. They caused the fall of big numbers of financial institutions, the banks bail–out by government, and the decrease of stock markets worldwide.

The global finance crisis gave big influences to the world big companies’ decisions on their financial managements. We can see from one following example. The global financial crisis forced the Nissan Motor plans to reduce its stake in Japanese football club, Yokohama F. Marinos. Nissan, which currently holds 93% stake in J-League club, would probably decrease the shares down about only 33 percent.

Nissan hopes this sponsorship reduction could reduce financial spending this year. Nissan, which is the third largest automobile manufacturer in Japan, also reduced employees due to the global financial crisis. Another manufacturer, Honda Motor, have announced a retreat from the land jet race Formula 1. Fuji Heavy Industries, which produces Subaru, and Suzuki Motor also withdraw from the WRC (World Rally Championship)

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